1933 Rialto theatre (Now Dixie Center for the Arts)
1932 Reopening as the “Rialto.” Provided by Linda Graham.

The Dixie Center for the Arts began as the “New Astor Theatre” debuting silent films in 1928.

In 1932 the theatre was sold to prominent Ruston citizen T.L. James, who oversaw renovations and the installation of the grand chandelier that resides in the theatre to this day. The theatre reopened as the “Rialto,” and began showing “talkies,” movies with sound, but suffered a fire in early 1933, destroying parts of the stage, seating, and the sound and stage equipment. The Rialto prevailed though, and became “North Louisiana’s most magnificence show house” with completely new interior décor a few months later.

In 1937 the Dixie Theatre Corporation of New Orleans took over management of the theatre and altered the front lobby to include a street-accessed box office, a confectionary shop, and a segregated entrance for African Americans. The name was changed again too, this time to the “Dixie.”

The segregated entrance was not only an indicator of heightened racial tensions over job competition throughout the Great Depression, but also that African Americans were regularly coming to the movies; both “sides” of society craved an artistic and entertainment outlet. Today most traces of this entrance and side stair have been removed, but its story remains a powerful reminder of our past, and how the theatre has evolved to invite people of all colors and creeds into its doors.

1950 Dixie theatre (Now Dixie Center for the Arts)
1950s Renovation of the Dixie. Provided by Images of America: Ruston.

1956 saw another transformation of the theatre, this time reflecting society’s new obsession with futuristic technology and soon mankind’s “race to the moon.” These changes included the first installation of an air conditioning system, sleek metal “Comet” chairs, and the distinctive neon star above the marquee that still remains. The 1960s would see yet another remodel, before the advent of home entertainment and other newer theatre options pushed the Dixie out of the movie business in 1978.

Ruston citizens continued to encourage the use of the theatre for local entertainment though, like the weekly Joe Wood’s Wildwood Express band, the Dixie Jamboree, and other small plays and events, under the ownership of James C. Howard in the 1980s through the 1990s. By 1994 however, the theatre was in great disrepair, and much out-of-date with current fire and building safety codes.

In 1996, the Dixie Center for the Arts came together for their first meeting, and began crafting a vision for the restoration of the cultural landmark. The North Central Louisiana Arts Council (NCLAC) helped DCA receive their early funds with their nonprofit status, and draw up plans for the renovation of the theatre. DCA raised funds in the Ruston community for ten years, won a Rural Development Grant in 1997, and received funding from the state 1999 to aid with the theatre’s restoration.

Restored iconic Dixe Star and marquee. Provided by Hawkins Photography in Ruston.

In 2006 the renewed “Dixie Theatre” opened its doors to the world, with the goal of being a rallying point and home for the arts in Ruston, and north Louisiana. Now NCLAC houses its offices there, the Ruston Community Theatre players hold their annual shows there, and the building is open to rentals for concerts, meetings, and other special events. The theatre is owned by the DCA nonprofit and run by its Board of Directors, that continue to raise funds to maintain the historic theatre and encourage our community to engage in the arts in downtown Ruston.